21 Bullet Secrets

...open this email and unveil the secret to writing high-converting bullets in less than 10 minutes - FORCE your audience to read read read!

Author

Alex Köhler
August 14, 2025

He plays in the same league as Gene Schwartz, Gary Halbert, David Ogilvy, and Gary Bencivenga...

In fact, his principles helped attract 3 million customers and generate $1 billion in sales.

I'm talking about Claude Hopkins, right?

Wrong.

The copywriter I'm talking about is the legendary Clayton Makepeace.

In case you don't know him, he's the copywriter who said:

"The ability to write great bullets/fascinations is one of the most powerful skills you'll ever acquire as a copywriter."

But why does this matter to you?

Simple.

The ability to recognize good and bad bullets is crucial to being an A+ direct response copywriter.

Which—since you're on this list—I assume is your goal.

If you master the art of writing bullets, you'll…

  • Intrigue readers so heavily they can't sleep until they buy your product and discover the secret your bullet promises to reveal

  • Make your sales copy more readable (which ALWAYS boosts conversions)

  • Crush the headline block instantly by having a wealth of awesome headlines and subheadlines

  • Seduce prospects to read, read, READ!

So yeah... world-class bullets matter.

Here's what you'll discover when you click here:

  • The secrets to writing ‘razor-sharp’ bullets that both hook the reader and increase conversions. (stolen directly from decades of winning sales letters)

  • Why 9 out of 10 bullets are flat & boring making your copy flop - and how to write them instead. Make your readers addicted to finishing your sales copy.

  • Do you want to steal the exact methods from one of the best copywriters to ever pick up a pen? They are in the document linked below.

  • The quickest and easiest way to write better sales copy than 99% of your competitors, giving you the edge to charge more, and close more clients.

  •  Better than the ‘Feature-Benefit-Outcome’ formula. Try one of Makepeace's 21 Bullet formulas and push the reader to making the sale

  • The ‘3-Step Makepeace Makeover’ that supercharges any bullet in a matter of minutes

  • PLUS: How to write A+ Bullets when you’ve got no mystery or secret

Alex.

P.S: I don’t own this pdf, read the document to see the legal stuff.