back in bulgaria (PLUS: the #1 Copy Skill)

Yesterday I flew to Bulgaria again…

And it’s wonderful.

I still try to send you an email once a day, but forgive me if there’s a day I can’t make it.

However, today I want to talk about the skill I’m currently learning. to REALLY make money as a Copywriter.

Everyone’s talking about it…

Everyone’s selling courses on it…

And I guess everyone’s right about it.

Let me explain why Cold Traffic is the #1 skill you should master as a ‘Direct Response‘ Copywriter:

Cold Traffic means people that have NEVER heard from you.

They don’t know you yet…

They don’t like you yet…

And they don’t trust you yet.

If you can get those people to buy from you and become a customer, not only can you massively increase their customer base…

Remember, the easiest customer to sell to is the one who has just bought from you. 

Increase your client’s customer base, and you’ll unlock THOUSANDS of CLV (Customer-Lifetime-Value), since there is a high likelihood they’ll buy again.

But that’s not even all…

You also have an UNLIMITED money machine.

Let me explain:

Imagine, you’re such a good copywriter, you can sell ANY product online.

You can literally create a product, run ads, and scale that to the moon.

You spend $1000 and get $5000 back.

And as far as I know, you can repeat that action unlimited times.

That’s how 9-Figure ecom biz owners, or 8-Figure info biz owners are created.

They are either copywriters themselves, or they just hire a team of A-List Marketers.

So why does this even matter?

My personal finance client runs ads as well, and if there’s one thing that could solve 90% of his business ‘problems’, it would be converting cold traffic profitability including a high show rate.

That’s literally how you can give people a machine…

That spits out unlimited money.

And this is exactly why I decided to learn…

• Advertorials

• Cold Traffic Funnels

• Cold Traffic Sales Pages etc…

Because listen:

Can you write good emails? Awesome.

A good skill to have.

But can you turn a stranger into a lifelong customer? That’s another thing.

And I’m a believer of stacking as many skills in life as you possibly can.

This is not even related to business only…

I’m talking about mastering & gaining knowledge on…

• Health

• Fighting

• Driving a car

• Technical stuff like setting up a phone

• Driving a motorcycle

• Repairing something in the house

• Human psychology & avoiding conflicts

• Sales to get what you want

• Nutrition & Sleep so you live a happy life

• Finding God because Jesus is the only way into heaven

You see?

ALL those things are crucial..

Every man respects COMPETENT MEN.

Every women loves COMPETENT MEN.

Every kid feels safe with a COMPETENT MEN.

This is a rule for life.

The one who KNOWS the most…

The one who DOES the most…

And the one who DOES it the best are going to win.

Also in Copywriting.

Alex.

P.S: This email it not edited, since I wanted to keep my flow and tone real, instead of enhancing it with AI.