COLD: Lemonade, Coffe, & Traffic.

Right now, I'm sipping a strawberry lemonade in a Bulgarian café as I write this to you.

Today, I want to talk about Cold Traffic…

The reason it's the most important skill for any copywriter to master…

And why you massively benefit from reading every single email I send you, to the very end.

(Especially if you want to build a sustainable copywriting business, and not just a "next-to-school" side hustle)

So let me explain why Cold Traffic even matters to you:

Converting cold traffic means turning complete strangers who have never heard from you into "first-time" customers.

This allows you to acquire new customers on command.

See…

No matter WHAT you want to sell…

All you have to do is build a funnel and run ads towards it.

BOOM. $$$.

That's also why I believe copywriting is the very best skill to ever learn.

So besides all the real-life benefits like understanding psychology and being able to persuade humans…

You can…

• Make money from clients

• Make money from your own info products

• Make money from your own ecom business

You can sell ANY product or service online and still get rich over time.

Name me a single skill or occupation that allows you to do the same… there's NONE.

But back to cold traffic…

If you want to stand out amongst Twitter landing page designers and so-called email marketers…

I believe Cold Traffic is the way out.

There are THOUSANDS of writers online, and everyone has a service to sell…

But who can…

• Build a casino-like machine that lets you win everytime you throw money in

• Profitably sell any product or service online

• And acquire new customers on command (this is what EVERY single business on earth needs to survive, by the way)

No one can do that - except you.

Just think about it like in life…

The one who does the hard work is usually miles ahead of everyone else, because he's way more valuable.

If you want to hire a sniper, you choose the BEST.

If you want to marry a woman, you choose the BEST.

And if you want to hire a copywriter, you choose the BEST.

Everyone wants the person who delivers the highest quality work, and the work they benefit the most from.

That's why I made it my mission to learn everything about cold traffic copywriting…

And become a skilled copywriter who can do more than just emails…

While STILL being good at other stuff like emails, opt-in pages, and automations.

I believe the key to succeeding as a copywriter in 2025 is having a massive skill stack - and being able to deliver the work other people fail to.

And that’s why I’m here:

To teach you everything I learn along the way.

I’m gonna be dropping some value bombs on cold traffic / copy over the next few days…

So stay tuned, and be ensured you’ll  benefit from every single email I send you.

Alex.