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- why your email marketing campaigns fail
Most of the coaches & businessmen are doing some HUGE mistakes in their email marketing campaigns.
What do you think is it ?
They try to sell in their emails.
Now…
I know that you can and should send hard pitch emails… sometimes.
But the MAIN purpose of an email is to move your customer to the next stage of the customer journey.
Nothing more, nothing less.
But for you to understand that, let me explain…
The customer journey - as the name says - is the journey your prospect has to go, to become a loyal customer.
STAY WITH ME…
It’s super easy, actually.
1. Awareness = See an Ad
2. Interest = Watch a Video
3. Purchase = Check out Website
4. Retention = Receive Promotional Emails
5. Advocacy = Recommend your products to others
What have you recognized ?
Exactly.
The Ad doesn’t sell.
It just makes them click a link, to lead them further down in the sales funnel.
The actual selling takes place on the Website/ Sales Page.
Btw you can download this:
Anyway.
Let’s get over to the daily Bible Verse(s):
'For where two or three are gathered together in My name, I am there in the midst of them.”'
'For where two or three are gathered together in My name, I am there in the midst of them.” “Whoever causes one of these little ones who believe in Me to sin, it would be better for him if a millstone were hung around his neck, and he were drowned in the depth of the sea. Woe to the world because of offenses! For offenses must come, but woe to that man by whom the offense comes! “If your hand or foot causes you to sin, cut it off and cast it from you. It is better for you to enter into life lame or maimed, rather than having two hands or two feet, to be cast into the everlasting fire. And if your eye causes you to sin, pluck it out and cast it from you. It is better for you to enter into life with one eye, rather than having two eyes, to be cast into hell fire.'
That’s it for today.
Alex.