How The 13th Best Copywriter Sharpens His Copy Skills

Yesterday, I watched a Copywriting course from Zarak.

He’s one of the best living copywriters, and has made his clients millions.

I think he was ranked as the 13th best copywriter of 2024, but I’m not really sure.

And here’s why that matters to you..

At the end of the first module, he recommended an exercise he still does on a daily basis, that anyone should do, who does some form of Direct Response.

No matter if you are a…

• Business owner who wants to train his copywriters

• Copywriter, who want to improve his skill set

• Or anything in between…

You can do this exercise, whether you’re taking home $0/mo, or $20k/week.

It doesn’t matter.

The best?

It takes less than an hour a day.

Today, I’ll show you…

• The hidden benefits of this unique exercise

• How anyone can do it, from literally anywhere

• Why it drastically improves your copy in less than 60 days

Okay.

Step #1: Read a sales letter daily

As simple as that.

Just sign up to some direct response heavy newsletters, and read the sales letters they promote in their emails.

If you click the link below, you’ll get to a health publisher, with multiple newsletters on health.

Those are direct response heavy, and you can study them.

https://newmarkethealth.com/about-us

Info: If you are on the website, click the blue buttons to get to each opt in page.

Another option, is to go through swiped.co or swipefile.com, and read those sales letters.

I recommend both.

Step #2: Answer two questions about the sales letter

In this step, you’re not even writing copy.

You’re just trying to get a deeper understanding of your target audience.

See…
Every product, in the world, has a group of people who buy them, and it is your job as a Copywriter, to get as good of an understanding as possible.

Why is this important?

Because if you don’t, you’ll just follow generic copywriting rules, meaning you…

• Hope

• Guess

• Or assume

And we all know, if that’s the case, the copy will fail.

So here are the questions:

1. What can we say, is usually true about the people this offer is targeting?

2. What’s life like for the people this offer is targeting?

Step #3: Write out 6 bullets/fascinations for that sales letter by hand

If you don’t know how to write bullets…

Go to google, and type in:

‘Clayton Makepeace Bullets pdf’.

In the pdf, Makepeace reveals 21 bullet secrets that ignite the selling power of your copy.

Step #4: Write an email lead by hand

This does not have to be long…

Zarak says, it can be as short as 8 sentences.

The emails purpose is to drive traffic to that sales letter…

Just sell the click.

Important: Emulate their style and write an email for that offer by hand.

Okay, enough for today.

See you in tomorrow’s email.

Alex.

I’m not sure, but maybe I’ll reveal…

• The secret way to writing powerful bullets that convert (stolen directly from DR masters like Clayton Makepeace)

• Why bullets are the best & easiest way to arouse curiosity, build intrigue, and lift conversions

• Knowing copywriting tactics like NESB is the most powerful skill you can learn, right? WRONG. Writing bullets/fascinations is the most powerful skill you’ll EVER acquire, because they…

• Make your copy more readable, make the prospect want to read on… and easy digestible

Peace.