price vs. quality

Author

Alex Köhler
June 06, 2024

Today a short one…

Reading can massively improve your sleep.

That’s why I’m currently reading a sales book before going to bed.

(Zig Ziglars Secrets of closing the sale)

Anyway…

2 Days ago.

I learned something from my reading session.

And essentially it was like this:

Your customer will forget the price they paid, But never the quality they got.

So what does that mean ?

Selling a cheap product with an even cheaper quality,

Will ruin your reputation and crash the sales.

Why ?

Because your customers don’t really care about the $50 they saved.

They will just complain about the trashy quality,

And decide to never ever buy from you again.

Now the much smarter solution…

Sell a product (or service) with a super high quality, 

And a price that is justified by the quality.

After a few months.

Your customers will have forgotten the price, but remembered the quality.

And should I tell you something ?

They will absolutely love it.

Because remember:

People don’t care about the price, if they love the product.

Apply this principle to everything you sell…

You’ll crush your competitors.

Another thing I want to share with you…

The Daily Bible Verse in this Newsletter, 

That guarantees you are loved:

'For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 

For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 

He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God.

And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 

For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 

But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God. '

John 3:16-21

Enough for today.

Alex.

P.S: If you are a Business Owner who wants to Add 20% MRR in 20-30 days…

All on a pay-on-results base…

Shot me a DM @AlexSelfImp