rags to riches, niches & more...

Author

Alex Köhler
July 02, 2024

2nd July.

I’m drinking some lemon water with dark chocolate, while sitting on my desk writing some words to you. (again)

The weather is pretty shitty to be honest, but anyway… let’s start.

I rebranded.

And I know… some of you may think I suffer from shiny object syndrome.

But no, it actually was a business move.

Maybe you’ve got one question in your head right now: 

WHY ?

And because I want you to grow with me… I’ll be totally honest about my mistakes:

I posted about self-improvement - But had a copywriting offer.

The crucial mistake here is, that my social media presence was almost absolutely useless for making money online.

Young men on self Improvement don’t need a copywriting service.

This was also the reason why I had only few inbound leads in MONTHS.

So, as always… I made a plan.

(Which could be useful to you, so you better listen…)

Firstly.

I want to show more personality.

I want to stand out more.

And I want to be ‘that’ guy.

This is literally a MUST or NGMI priority for a Personal Brand.

Your Personality.

And secondly… THE NICHE.

I will go more into the Business & Marketing Space.

Just because that's where my target audience fits with the ICP of my offer.

BUT

Don’t worry… I’ll still post some valuable stuff for people on Self-Improvement.

But essentially, you need to understand this:


If you want to gain authority (followed by inbound leads & clients), you have to be in the same niche, as you are selling your service in.

This was also the reason why I changed ‘The Adonis Accelerator’ into ‘Rags to Riches’.

I hope these lessons could help some of you guys, who are content creators themselves:

1. Show personality in your content

2. Sell your service/product to the audience you built (not to strangers)

Anyway… what would be an email without a daily Bible verse ???

Exactly - Not from me.

Here it is:

'Fear not, for I am with you; Be not dismayed, for I am your God. I will strengthen you, Yes, I will help you, I will uphold you with My righteous right hand.’ “Behold, all those who were incensed against you Shall be ashamed and disgraced; They shall be as nothing, And those who strive with you shall perish. You shall seek them and not find them— Those who contended with you. Those who war against you Shall be as nothing, As a nonexistent thing. For I, the Lord your God, will hold your right hand, Saying to you, ‘Fear not, I will help you.’'

https://www.bible.com/bible/114/ISA.41.10-13

~ Isaiah 41:10-13

See you tomorrow.

Alex.


P.S: Are you a coach ?

If yes I have a gift for you.

I GUARANTEE you to get 3 high paying clients in as little as 30 Days…

And if not, I will work for free until you get those 3 clients.

No brainer.

Shoot me a DM with “START” 

And I will get you sorted.