Research + Psychology = $

Everyone says that copywriting is a mix of research + psychology.

Which is actually true.

But what MANY struggle with is:

How to do research ?

And how to learn Human Psychology ?

That’s why I will cover both in today's E-Mail.

Let’s get started...

#1 How to do research.

Basically,

You want to know as much as possible about your customer and his target audience.

Meaning, your first step is to know who you are writing to.

The best way to do so, is to fill out an ICP Formula.

(Look it up on Alex Cattoni’s YouTube Channel)

But to make it fast…

Take a pen & a blank piece of paper, and answer the following questions (also called PQR2's):

> What problems does he have ?

> What questions does he have ?

> What are their roadblocks hindering him to buy your product ?

> What are the results they desire after buying your product ?

Your copy should be the bridge from PQR to the results your customer desires so badly.

And remember...

Humans are driven by emotions.

So you should also know their Fears, Pains & Desires.

And if you can’t answer all of them… Don’t freak out.

I got you:

1. Look at yourself

Often we are part of our target audience, so you can just ask yourself all the questions needed.

2. Social Media

I personally recommend to use Reddit because people who are asking questions automatically get the answer for their problem, which is super helpful.

3. Forums

Quora for example is one of the Forums you can use to get similar results.

Okay, now that we know what our target audience wants,

We have to know our customer.

Again…

You have to answer some questions:

> Which style is my client using ?

> Which values is my client representing ?

> Which words are/ are not in his vocabulary ?

And that’s it.

Now to the second question, many people are struggling with:

How to learn Human Psychology ?

And honestly,

The answer is simple…

Read.

Yes - exactly.

You can’t find everything on f*cking YouTube.

Not to forget that a book is $15 and a course $1597.

They are literally the cheapest and best source of information.

That's why I’m giving you the TOP 3 on this topic:

1. Zig Ziglars Secrets of closing the sale

2. How to win friends and influence people by Dale Carnegie

3. Copywriting Secrets by Jim Edwards

Seriously.

Read them all. You'll thank me later.

Enough for today.

Alex.

PS: If you are a Business Owner, who wants to make another 3k PER MONTH without doing any extra work.

Shoot me a Dm with ‘Biz’.

But be fast….

I will close my $0 spots in 5 days.

Yes you heard right.

FREE SPOTS.